Marketing Director

About CPC

Colder Products Company (CPC), a Dover company, is the world’s leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. Used in a broad range of industries and applications, the innovative coupling and connection technologies from CPC are advancing markets and improving the lives of people across the world. Founded in Minnesota in 1978, CPC is headquartered in Minneapolis-Saint Paul with operations in Germany and China, sales offices in 14 countries and more than 175 distributor partners around the globe.

Summary

Reporting to the General Manager, the Director of Marketing is responsible for developing marketing strategies and leads the marketing communications team to deliver effective campaigns that generate leads, increase brand awareness and drive sales growth. Building personas, using written, oral and visual stories, and applying market knowledge and business acumen, the position directs content and campaign developments that resonate with customers and prospects while ensuring consistency and effectiveness across all segments. The director mentors and coaches managers and their teams to leverage best practices and use data to achieve established goals and operational excellence. Through change management and planning, this role stays ahead of industry norms and sets the pace for marketing excellence and innovation at CPC, coordinating those achievements with a diverse set of functions including product managers, sales, customer service, operations and fulfillment, and pricing.

Essential Duties & Responsibilities

• Drive and support business strategies with brand decisions, message development and campaign design; collaborate and influence business units and product teams with VOC, best practices and transfer of marketing knowledge
• Translate strategy into actionable and effective marketing activities; be the Brand Keeper in a dynamic environment that requires segment and product differentiation
• Partner with corporate marketing leadership to elevate and align with the corporate brand and goals.
• Direct marketing strategy across digital channels, events and occasional print on owned/paid/earned platforms to amplify brand awareness and generate leads to achieve BU sales and marketing objectives.
• Partner with Product Marketing, Inside Sales and field Sales to develop relevant content and activities at all funnel stages that accelerates sales cycles, improves win rates, and helps retain and expand existing customer engagements
• Successfully manage change that is driving team growth, market expansion and regional representation
• Champion and secure results and budget tracking, measurement and reporting in collaboration with Marketing Operations and Finance functions
• Partner with internal marketing services and external agency partners to effectively execute marketing initiatives

Other Duties

• Ability to effectively multi-task, navigate ambiguity and meet aggressive deadlines in a fast-paced environment
• Embraces an entrepreneurial mindset with the desire to explore bold new ideas, the tenacity to drive to execution, and the flexibility to take on transformational roles and modified duties as situations arise
• Adhere to all safety regulations
• Represent the CPC brand and services with passion and integrity
• Demonstrate support of CPC core values
• Other duties as assigned           

Essential Supervisory Responsibilities

• Supervises employees in the Marketing department
  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws, including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
• Coaches team members for career growth and performance optimization

Required Job Qualifications

• 10+ plus years of progressive responsibility managing global B2B marketing teams and partner agencies in a high-mix, complex manufacturing environment
• Demonstrated success establishing integrated marketing strategies and tactics
• Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
• Established reputation for planning, metric development, analysis, and project management
• Skilled in brand advocacy and influencing change
• Excellent written and communication skills as evidenced by a content portfolio
• Operating familiarity with CRM functionality and project management software
• Proficient with Microsoft Office Suite
• Strong analytical and critical thinking skills

Preferred Job Qualifications

• MBA
• Experience marketing direct and through distribution partners
• Experience marketing highly engineered products to diverse market segments

Travel Requirements

~15% travel

CPC Culture
Here are CPC, we are committed to respecting and valuing people, collaborating, and having high ethical standards. We have a passion for creating the best connections in the world.

Mentorship & Career Growth
Our team is dedicated to supporting and empowering new team members. Our team has a wide range of experience levels and tenures. We are focused on building an environment that supports knowledge-sharing and mentorship.
 

Work/Life Balance
Our team puts a high value on work-life balance. Finding the right balance between your personal and professional life is important. We offer a Monday-Friday schedule. Our business hours are from 8am-4:30pm. We also provide paid holidays, PTO, and paid parental leave.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.