Senior Product Marketing Manager

Responsibilities:

Product Messaging and Positioning
Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.•    Define value propositions and messaging that clearly articulate product benefits and competitive differentiation
•    Translate technical product capabilities into clear, customer-focused narratives for marketing, sales, and distributor audiences
•    Ensure consistent product messaging across marketing materials, campaigns, sales content, and digital channels
•    Develop product stories and use cases that resonate with fuel retailers, convenience operators, and multi-site operators
 
Go-to-Market Leadership
Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements.
•    Lead development of go-to-market plans for new product launches and major product updates
•    Partner closely with product management to align product strategy with market positioning and launch plans
•    Coordinate launch readiness across marketing, sales enablement, digital marketing, and channel teams
•    Ensure marketing campaigns, product content, and sales enablement materials support launch objectives
•    Ensure distributor partners are prepared to support new product launches through clear positioning, launch materials, and sales enablement resources
 
Sales Enablement and Market Adoption
Equip sales teams and distributor partners with the tools and narratives needed to effectively position DFS products in the market.
•    Develop sales enablement tools including product briefs, pitch decks, competitive positioning guides, and FAQs
•    Develop clear product narratives that help sales teams communicate the business value of DFS solutions
•    Develop product messaging and enablement materials that help distributor partners effectively position and sell DFS solutions
•    Partner with sales enablement teams to support product training and education initiatives
•    Capture and communicate customer success stories and real-world product applications
•    Incorporate sales feedback and early win/loss insights to refine messaging and improve product adoption
 
Market and Competitive Intelligence
Develop a strong understanding of the market landscape to inform messaging, positioning, and product strategy.
•    Conduct competitive and market research to identify opportunities for differentiation
•    Monitor industry trends, customer needs, and competitor activity across fueling and convenience retail technologies
•    Provide regular insights to product, sales, and marketing teams to strengthen positioning and sales effectiveness

Win/Loss and Customer Insights
•    Partner with sales teams to capture insights from wins, losses, and customer feedback•    Identify patterns in buying criteria, competitive positioning, and customer objections
•    Translate insights into improvements in messaging, positioning, and sales enablement materials
•    Share insights with product management to inform product roadmap discussions
 
Product Marketing Performance and Optimization
Evaluate the effectiveness of product marketing initiatives and continuously improve messaging and programs.
•    Track product marketing performance indicators related to product adoption and campaign engagement
•    Partner with marketing teams to assess program effectiveness and refine messaging where needed
•    Identify opportunities to strengthen product positioning and improve marketing support for sales teams
 
Candidate Profile

The ideal candidate is a strategic product marketer who enjoys translating complex products into clear customer value and working closely with product managers and sales teams.
•    Strong ability to turn technical product capabilities into compelling customer value propositions
•    Experience developing product messaging, positioning, and go-to-market strategies in B2B technology or industrial markets•    Comfortable working cross-functionally with product management, sales teams, and marketing organizations
•    Strong communication and storytelling skills with the ability to influence stakeholders across the organization
•    Analytical mindset with the ability to incorporate customer insights and market feedback into messaging and positioning
•    Experience supporting channel-driven or distributor-based sales models is a plus
 
Requirements:

•    Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
•    7+ years of experience in product marketing, product management, technical marketing, or related roles•    Experience supporting product launches and go-to-market initiatives in a B2B technology or industrial environment
•    Ability to quickly learn complex technical products and translate them into clear customer value propositions
•    Strong cross-functional collaboration skills and ability to influence without direct authority
•    Ability to manage multiple initiatives in a fast-paced environment
 
The information contained within this job description overview is not intended to be all-inclusive. Nothing in this job description restricts management or the company’s ability to assign or reassign duties and/or responsibilities to or from this role at any time. This document is subject to change with or without notice.  

We are #EnergizedByGrowth.

DFS is part of a legacy of leadership that spans back generations, made up of some of the most trusted, leading-edge brands in the industry. As part of Dover Corporation and with our talented, innovative, outstanding people, we are doing great things and redefining what is possible in fueling and convenience retail. Providing advanced fuel-dispensing equipment, including clean energy solutions, systems and payment, automatic tank gauging and wet stock-management solutions, DFS comprises the product brands of Wayne Fueling Systems, OPW Fuel Management Systems, ClearView, Tokheim, ProGauge, Fairbanks, LIQAL, AvaLAN, and Bulloch Technologies. Headquartered in Austin, TX, DFS has a significant technology development and manufacturing presence worldwide, including facilities in Brazil, China, India, Italy, Poland, the Netherlands, the United Kingdom and the United States.

Work Arrangement : Hybrid

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position.  Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits for this position include:  a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including ;business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact dfs.hrinquiries@doverfs.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

Job Function:

#LI-SB2