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Digital Marketing Specialist

Date: May 6, 2021

Location: Barcelona, ES

Company: Dover Corporation

Markem-Imaje is a trusted global manufacturer of product identification and traceability solutions. Our connected solutions help manufacturers to reduce waste, increase efficiency, achieve compliance and protect their brand.  

We offer the most complete range of market-leading marking and coding systems along with software, services and consumable solutions so you can streamline all your printing needs from one supplier.  

 

Markem-Imaje is looking for a talented and passionate Digital Marketing Specialist with B2B marketing experience. In this role you will define and roll out our digital marketing strategy globally and support our local branch offices to increase awareness and generate business opportunities. You will be working within the digital marketing team on optimizing digital properties and communication channels – increasing our digital presence across Markem-Imaje’s markets.

 

What you will do:

  • Develop a strategic plan to expand/build out:
    • Corporate websites
    • SEO efforts
    • SEM and paid search and digital advertising programming and agency management
    • Content program alignment with campaigns and lead generation activities
  • Develop and manage corporate websites, including all additions, changes and deletions; any new functionality or changes to existing activity; multi-lingual pages; CMS management; integration with other functions such as lead generation, customer support, partner community, etc.
  • Develop and oversee an SEO/SEM program that drives leads and enhances Markem-Imaje’s brand awareness
  • Monitor, analyze and report campaigns and website performance. Convert data into actionable insights to help the Marketing Department make better decisions
  • Manage to a determined website/internet budget, including oversight of any market research to gather information and costs and to optimize performance
  • Collaborate and work with cross-functional teams share best practice and coordinate campaigns with publishing calendar
  • Manage and create new processes, tools, widgets, and other web-based assets that promote and highlight our solutions portfolio

 

What you need to have:

  • Bachelor’s degree in Communications, Marketing, Digital Advertising. Master’s degree a plus
  • 5+ years of experience in the digital marketing field with experience in WordPress, HubSpot and Pardot. Sitefinity and Marketo platforms are a plus
  • Digital marketing experience at an international level, preferably in B2B companies
  • Experience working with Google Analytics and SEO best practices
  • Additional understanding of HTML and W3C Web standards a plus
  • Experience working with, tracking and managing 3rd party full service digital marketing firms
  • The ability and desire to thrive in a high-energy, fast-moving, cross-functional team culture
  • Very good written and verbal communication in English
  • Capacity to work in teams, collaborative approach
  • Project management skills
  • Strong analytical skills

 

 

You’ll only be the right candidate if you are aligned to our values and culture:

  • Collaborative entrepreneurial spirit
  • Winning through customers
  • High ethical standards, openness and trust
  • Expectations for results
  • Respect and value people

 

If you believe you match our values and have the experience we’re looking for, then apply! We can’t wait to hear from you.

 

All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age and genetic information.

 

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