Manager - Vertical Marketing

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.

The Role

The incumbent is responsible for overseeing the day-to-day Vertical marketing activities that support and drive Sales to reach revenue targets and create awareness for the MI brand in the Vertical market

What you will do:

• Experience: 10 Year +

• Analysis of Segment wise Market;-  Experience in Extrusion Industry (Wire-cable-Pipe-profiles )& Electronics segment will be plus
• Identify Opportunity For Markem Imaje based  Application
• Opportunity  Sizing TAM- Identify & Target Customers
• Create & Manage / execute PLAY BOOK :  Segment & Subsegments -Applications
• Create & Manage / execute PLAY BOOK : MI Solution Sets married to Segment & subsegment

Role / scope of works / Job responsibilities

• Execute Vertical PLAN with Marketing : Collaborative  working with  marketing team &: Train team on VERTICAL PLAY BOOK
• Lead Generation activity with Marketing Team
• Coordinate the planning and execution of  vertical marketing communications, promotional activities, Organize vertical events, Exhibitions
• Digital marketing: Plan and execute all digital marketing Keep track of the ongoing Vertical marketing activities, the work-in-progress status and report accurate updates to Manager.
• Demonstrate the success of penetration (measurable result)

• Execute Vertical PLAN with Sales: Collaborative  working with sales Team : Train team on VERTICAL PLAY BOOK
• Maintain regular communications/cadence with the Sales teams to communicate on Lead Generation activity & results.
• Build applications through Presales supports
• Sales Conversion : Monitor & Track Pipeline conversion of Vertical
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Remarks: relative to his / her daily operations

What you need to have:

• Ability to organise own work, to work efficiently, productively, and independently, detail oriented and ability to manage multiple tasks.
• Customer-oriented, personable and a team player.
• Degree in Business Administration, Marketing, or equivalent business experience.
• Minimum 10+ years of Marketing experience in the related industry.
• Proven experience in B2B business development and Vertical Marketing
• B2B Industrial Sales Industrial: Extrusion Electronics  will be plus–– Auto etc..)

Work Arrangement : Hybrid  

Salary Range :    -   

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position.  Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact Drajesh@dovercorp.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

Job Function : Sales; Supply Chain & Procurement