Digital Marketing Manager

Date: Oct 28, 2020

Location: Cypress, CA, US

Company: Dover Corporation

OK International is a global manufacturer of electronic benchtop tools and precision dispensing solutions worldwide.  We have four major product lines Metcal electronics bench tool solutions, Techcon dispensing Systems, Quant 3D printing and ProWorks process management software.  

We have facilities in Cypress California (US), Chandlers Ford (UK) and Shenzhen (China) supporting our customers worldwide.  The OK International Team is dedicated at putting customers first, having an enterpreneurship mindset, innovative culture, cultivating relationships and never comprimising on integrity.   Welcome to our team! 

<span style="font-family:"Calibri",sans-serif">OK International is part of the Dover Engineered Products segment of the Dover Corporation. Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV."

<span style="font-family:"Helvetica",sans-serif">Job summary:


<span style="font-family:"Helvetica",sans-serif">The digital marketing manager will lead all digital marketing and content for the Metcal and Techcon brands while developing best-in-class programs and processes to align with the overall marketing and communications objectives for the company.


<span style="font-family:"Helvetica",sans-serif">The digital marketing manager will have deep knowledge of the strategies and tactics of today's digital marketing ecosystem, and how to create campaigns that drive business results in a B2B environment. This role is a key leadership role of the Marketing team and will closely partner with channel Marketing and product management to drive results.


<span style="font-family:"Helvetica",sans-serif">Job Duties

<span style="font-family:"Helvetica",sans-serif">This challenging and exciting role will be encompassing the following job duties:  

  • <span style="font-family:"Helvetica",sans-serif">Lead planning of digital marketing campaigns that exceed client expectations
  • <span style="font-family:"Helvetica",sans-serif">Work with product management and engineering to generate content that supports business strategy and positions Metcal and Techcon as “the thought leader” in benchtop soldering and dispensing
  • <span style="font-family:"Helvetica",sans-serif">Be a strong contributor to website creation and content management
  • <span style="font-family:"Helvetica",sans-serif">Utilize HubSpot for marketing automation, digital campaigns, landing pages, user personas, etc.
  • <span style="font-family:"Helvetica",sans-serif">Effectively build relationships with channel marketing and product management teams and act as main point of contact for digital content and planning digital programs
  • <span style="font-family:"Helvetica",sans-serif">Identify key metrics and analytics to track and report out to Leadership Team
  • <span style="font-family:"Helvetica",sans-serif">Effectively communicate and sell fresh ideas/plans to business partners and gain alignment
  • <span style="font-family:"Helvetica",sans-serif">Ability to manage multiple campaigns/clients at once and effectively prioritize work
  • <span style="font-family:"Helvetica",sans-serif">Create end-user demand using on- and offline tactics including content distribution, email, search, display/retargeting, SEO, native, direct mail, webinars, blogs, etc.
  • <span style="font-family:"Helvetica",sans-serif">Develop a lead gen funnel and process that delivers qualified end-user leads to channel partners.
  • <span style="font-family:"Helvetica",sans-serif">Build and maintain basic social media presence and distribute content in collaboration with product marketing leaders, engineers, and industry thought leaders. 
  • <span style="font-family:"Helvetica",sans-serif">Work with and lead digital agency when needed to support and amplify digital strategy


<span style="font-family:"Helvetica",sans-serif">Work Experience Requirements

<span style="font-family:"Helvetica",sans-serif">The successful candidate will have the following work experience:

  • <span style="font-family:"Helvetica",sans-serif">5+ years of experience executing and strategizing digital marketing programs in a B2B environment
  • <span style="font-family:"Helvetica",sans-serif">Agency background is a plus


<span style="font-family:"Helvetica",sans-serif">Skills Required

<span style="font-family:"Helvetica",sans-serif">The candidate should also possess the following skills, knowledge and abilities:

  • <span style="font-family:"Helvetica",sans-serif">Strong understanding of email marketing, organic and paid search engine marketing, website strategy and content, CRM, webinars, content development and social media
  • <span style="font-family:"Helvetica",sans-serif">Previous experience and understanding of marketing automation.  Experience with HubSpot is a plus
  • <span style="font-family:"Helvetica",sans-serif">Familiar with Salesforce.com and integrating digital campaigns with it
  • <span style="font-family:"Helvetica",sans-serif">Strong web analytics capabilities
  • <span style="font-family:"Helvetica",sans-serif">Optimization of landing pages, email campaigns and other digital marketing using A/B testing and optimization tools


<span style="font-family:"Helvetica",sans-serif">Education Requirements

  • <span style="font-family:"Helvetica",sans-serif">Bachelor’s degree or equivalent, ideally in Marketing
  • <span style="font-family:"Helvetica",sans-serif">MBA is a plus

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

This position may be located in: Americas : United States : California : Cypress

Sub Division : OKI Americas

Job Requisition ID : 34229

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Engineer, Marketing MBA, Manager, Marketing Manager, Marketing, Engineering, Management