Partner Marketing Specialist

Date: Sep 2, 2022

Location: Madison, IN, US, 47250

Company: Dover Corporation

Part of Dover Corporation’s Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands: Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio.

Position Title: Partner Marketing Specialist: 

SUMMARY: VSG seeks a customer-focused Partner Marketing Specialist with a high attention to detail to help plan and take execution ownership of partner specific marketing programs. The Partner Marketing Specialist will directly assist the Partner Marketing Manager in development and deployment of marketing strategy and planning as it relates to greater marketing alignment and increased marketing maturity for our channel partners. This individual will join a multi-person marketing team that supports industry leading brands to the automotive service and repair and OEM industries.  

 

In this role, you will communicate regularly with VSG’s partner channel to keep them updated on sales and marketing programs, product changes and company news. You will deploy periodic customer surveys and assist in development of quarterly distributor communication presentations. And provide direct marketing support to channel partners as needed through the oversight and management of our partner focused digital portal, Lunati Garage.  

 

COMPANY OVERVIEW:  Dover’s Vehicle Service Group is the global leader in designing and manufacturing vehicle service, collision and automotive OEM equipment. It is one of the founding companies of Dover Corporation, an eight billion dollar diversified global manufacturer. VSG consists of fifteen leading vehicle lifting brands (Rotary, Forward, Blitz, Ravaglioli etc.), collision repair (Chief), wheel services, diagnostics (Butler, Rotary, Chief and Ravaglioli) and tier-one automotive brands (Warn Automotive) with operations worldwide, including regional business operation centers and large manufacturing facilities in the U.S., Europe and Asia

 

KEY RESPONSIBILITIES: 

  • Assist Partner Marketing Manager with strategic planning, competitive tracking, development and deployment of these strategies. 

  • Participate in other strategic internal projects as needed (i.e. Partner market strategy (3 year plan), Integrated partner campaigns to support commercial plans, promotional support to partners for product specific release, etc.) 

  • Develop and execute general partner communications (bulletins, service announcements, customer relations, promotions) 

  • Webinar survey deployments and response report out 

  • Assist with Social, Website, Digital, Localized PR executions as they relate to partner access and participation 

  • Assist partners in VSG brand alignment 

  • Continually evaluate our partners marketing maturity as it relates to partner audit vs. marketing maturity matrix. Define strategy for moving partners to upper right quadrant 

  • Increase mindshare for VSG brands, products and services at partner level 

  • Help promote partner business (web presence, Google Business Listings, social media strategy, etc.) 

 

JOB REQUIREMENTS: 

  • Bachelor’s degree required (preference to Marketing/Communications or Business ) 

  • Minimum 4 years of experience in marketing or sales of B2B brands 

  • Strong analytical skills to help drive alignment and performance insights for partner business 

  • High attention to detail managing multiple workstreams on strict timelines and budgets 

  • Proven ability to work cross-functionally with customer centric focus 

  • Above average interpersonal/communications skills 

  • Collaborative team player 

  • Strong verbal and written communication skills with internal and external stakeholders 

  • Ability to travel as needed 

  

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

This position may be located in: Americas : United States : Indiana : Madison

Sub Division : VSG NSA

Job Requisition ID : 45668


Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour

Job Segment: Communications, Direct Marketing, Marketing Communications, Marketing