Senior Product Marketing Manager

Blue Bite is a leader in innovative digital experiences, helping brands transform physical products into connected touchpoints through technologies like NFC and QR codes. As a rapidly growing Martech company, we empower our clients to engage customers in meaningful ways, and we’re searching for passionate, motivated sales professionals to join our dynamic team. 

The Role:

This is a strategic and hands-on role for a seasoned product marketer who thrives at the intersection of product, marketing, sales, and customer success and on driving real business outcomes. As our Senior Product Marketing Manager, you’ll own the full go-to-market strategy for our Connected Goods solutions, from positioning and pricing to launch execution and sales enablement.

You’ll work cross-functionally with Product, Sales, Customer Success, Engineering, and Global Marketing teams to shape product direction and drive adoption, ensuring our solutions land with clarity, consistency, and impact. This is a high-visibility role with the opportunity to help shape how the market perceives and experiences a new category of software solutions.

Job Responsibilities: 

• Own and evolve the product strategy from roadmap to execution for Blue Bite’s Connected Goods platform
• Conduct market research, segmentation, and competitive analysis to inform positioning, packaging, and pricing
• Shape product vision in partnership with Product, Engineering, and Markem-Imaje leadership
• Prepare and review product requirements in the form of Epics & User stories, own the product’s ranked backlog and collaborate with Engineering & CS for periodic product releases
• Partner with Product, Engineering, Sales, and Customer Success to prioritize features, ensure fit, and drive adoption
• Follow Product to Market development process to work along with other stakeholders of project teams including R&D, Finance, Supply Chain, Product Training, Marketing communications, Product compliance and IT to launch the product
• Drive cross-functional launch plans, ensuring internal alignment and effective external rollout
• Monitor trends to continuously optimize messaging and roadmap decisions
• Develop sales enablement assets such as battlecards, value props, and training materials
• Partner with Product, Engineering, Sales, and Customer Success to prioritize features, ensure fit, and drive adoption
• Serve as the voice of the customer, translating VOC, usage data, and sales input into product strategy
• Travel up to 20% of the time may be required

Job Requirements: 

• 5+ years of experience in B2B SaaS Product Marketing or Product Management, ideally selling products to retail, CPG, or FMCG
• Proven success launching and growing adoption of new SaaS products or features
• Strong storytelling and positioning skills, you can take a technical product and translate it into business value
• Experience working cross-functionally in fast-paced, distributed environments
• Comfort with ambiguity and a bias toward action, you’re strategic but not afraid to roll up your sleeves

Bonus:

• Familiarity with GS1 Digital Link, QR, or similar smart packaging technologies or supply chain solutions
• MBA or advanced degree in Product Marketing or related field

The right candidate if you are aligned to our values and culture:  

• Collaborative entrepreneurial spirit  
• Winning through customers  
• High ethical standards, openness and trust  
• Expectations for results  
• Respect and value people 

#LI-BM1

#LI-REMOTE

Work Arrangement : Remote

Pay Range: $129,000.00 - $180,000.00 annually (for NY candidates) 

Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position.  Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits: Our total rewards package for eligible team members also includes: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 10 paid holidays per calendar year, paid vacation days beginning at 80 hours annually, 64 paid sick leave hours annually or as provided under state and local paid sick leave laws, tuition reimbursement at the maximum amount of $5,250 per employee per calendar year, business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact keenehr@markem-imaje.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

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Job Function : Product Development; Marketing