Product Marketing

Date: Oct 3, 2021

Location: Princeton, NJ, US

Company: Dover Corporation

The Company: 

Systech, a solutions division of Markem-Imaje, provides digital product authentication and traceability solutions to combat counterfeiting, prevent diversion and meet regulatory compliance. Built on decades of experience as the leader in pharmaceutical serialization, our comprehensive brand protection suite delivers the real-time insight, actionable product data, digital connectivity and consumer engagement functionality needed to fight supply chain threats. Global brands across industries rely on us to keep their products authentic, safe and connected—from manufacturing to the consumer’s hands. Together we are revolutionizing brand protection!

Product Marketing’s primary role is to bind the product strategy to the tactical duties responsible for driving successful results in sales and marketing.  As product evangelist, Product Marketing will play a critical role in product launches. Product Marketing must possess a unique blend of business and technical savvy, a big-picture vision, creativity, and the drive to make that vision a reality.  Product Marketing reports to the Director of Product Lifecycle Management.
Product Marketing will translate company vision into executable strategy and campaigns.  They collaborate closely with Product Managers to translate technical roadmaps into product positioning and value prop.
Product Marketing will work closely with Marketing to craft compelling messaging and develop marketing strategies.  Understanding of competitive landscape, regulatory and industry trends, current customers, and target markets are critical for Product Marketing to develop marketing plans in conjunction with Marketing to support the product portfolio.  Product Marketing with work directly with the commercial organization to identify key markets, go-to-market strategy, as well as support key go-to-market campaigns and initiatives.  Product Marketing will work closely with Sales and Marketing to generate financial modeling to develop pricing and projections for the product portfolio.


•    Develop and implement product strategies consistent with the company vision and values.
•    Plan and drive product launch deliverables to support sales, marketing, and go-to-market.
•    Develop marketing plans for the product portfolio in conjunction with Marketing and Category Management.
•    Collaborate with marketing to create meaningful product messaging and to produce product data sheets, white papers, battlecards, and other collateral. 
•    Develop product portfolio pricing and discount ranges for global markets.
•    Contribute highly to thought leadership through industry and marketing events through public speaking and content.
•    Collaborate with Marketing to perform competitive research of functions, market share, business structure, pricing, market timing considerations, and relevant industry standards.
•    Provide in-depth product and competitive analyses for use in both product strategy and sales / marketing positioning.
•    Collaborate with sales channels, provide enablement and training.
•    Support quarterly business reviews with executive management.
•    Collect and analyze feedback from customers, stakeholders, and other teams to formulate and revise strategies.
•    Support customer advisory board sessions for content and strategy.


•    Experience with product marketing and market-facing activities.
•    Superior communicator who is a strong, out-going leader and builder of consensus.
•    Experience with marketing of technologies such as cloud, mobile, vision systems.
•    Experience with CRM tools.
•    Experience with Agile methodology.
•    A keen eye for detail and creativity.
•    A persuasive writer, capable of defining a product’s vision and market requirements. (art of the could be)
•    Experience managing quarterly business reviews.
•    Ability to make decisions to deliver the greatest value.
•    Experience in relationship management.
•    Ability to communicate to executive management as well as at a technical level to engineering resources.
•    Experience with brand protection and pharmaceutical and consumer goods serialization.


•    Bachelor’s Degree in Business/Marketing or higher
•    5+ years of product marketing


•    Must have working knowledge and experience using e-mail, Internet, Microsoft Office (Word, Excel, Powerpoint).
•    Networking tools such as LinkedIn, Twitter, ect.

The Site: 

MI offices located in Princeton NJ: a center for learning and innovation for over 100 years and home to Princeton University. Moreover, the employees may enjoy a great range of activities close by: skiing, hiking, great beaches, multiple culture events and, of course, access to New York City and Philadelphia.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information or any other factors prohibited by law. 

Nearest Major Market: New Jersey

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