Product Marketing Specialist

Date: Jul 29, 2022

Location: Warsaw, PL

Company: Dover Corporation

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.





Current Product Marketing Specialist’s primary role is to coordinate process and global product commercialization for the already existing portfolio of products & for New Product Introduction (NPI) projects.

He/She will line up and deploy the tactical tasks for development organization and drive results in the commercial teams and market. Product Marketing Specialist will play a critical role in product launches and promotions. Must possess a unique blend of business and technical understanding, a big-picture vision, creativity, and practical approach to prioritization.



What you will do:


•             Coordinate the NPI process, plan and drive product launch deliverables including pricing, positioning and applications targeting to support sales, marketing, and go-to-market

•             Support the Development of marketing plans for the product portfolio in conjunction with regional Sales Team

•             Create compelling product messaging and to produce product data sheets, white papers, battlecards, and other collateral

•             Support the Development of portfolio pricing and discount ranges for global markets

•             Coordinate the setup of the product in the ERP system

•             Collaborate with sales to perform competitive research of functions, market share, business structure, pricing, market timing considerations, and relevant industry standards

•             Collaborate with sales channels, provide support, enablement, and training

•             Provide pre-sales support helping to address technical requests and questions

•             Collect and analyse feedback from customers, stakeholders, and other teams to provide reporting, forecasting and revise strategies.



What you need to have:


•             Bachelor’s Degree in Business/Marketing or Engineering/Science

•             5+ years of product marketing experience with product marketing and market-facing activities

•             Superior communicator (strong, out-going leader and builder of consensus) with ability to communicate to sales teams, partners, and customers.

•             Experience with marketing of technologies such as advanced industrial systems, cloud, mobile, vision systems in B2B setting

•             Experience with ERP and CRM tools (SAP, Salesforce will be a plus.)

•             A keen eye for detail and creativity

•             Availability for domestic and international travel (estimated to 20% of time)

•             Fluent in English & Polish.


You’ll only be the right candidate if you are aligned to our values and culture: 


•             Collaborative entrepreneurial spirit 

•             Winning through customers

•             High ethical standards, openness, and trust 

•             Expectations for results 

•             Respect and value people.


If you believe you match our values and have the experience we’re looking for, then apply! We can’t wait to hear from you!




All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

This position may be located in: EMEA : Poland : Masovia : Warsaw

Sub Division : Direct Distribution Poland

Job Requisition ID : 44606

Job Segment: Pre-Sales, Product Marketing, Sales Support, Sales, Marketing, Research