Future Product Marketing Manager

Date: 12-Jun-2021

Location: Warsaw, PL

Company: Dover Corporation

Solaris Laser, part of Markem-Imaje, is a world-leading manufacturer of industrial Fiber and CO2 laser coding, marking, and engraving systems. We specialize in development of laser systems for Static and Dynamic product coding – while products are in movement.

Markem-Imaje, is a trusted world manufacturer of product identification and traceability solutions, offering a full range of reliable and innovative inkjet, thermal transfer, laser, print and label application systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.




Do you want to be part of something AMAZING?!

Solaris Laser, part of Markem-Imaje, is seeking a market maven for its new Product Division in Warsaw, ready to shape the path of next-generation laser marking and coding products.

You will be the resident market and customer needs expert using your well-honed analytical skills to seek out market trends and predict customer future needs. If you thrive in a fast-paced environment and are compelled to lead the pack, we should talk.  

In this role you’ll be… part of the Future Product Marketing team planning future laser based printing products and laser based technology exploration. You will plan, devise and implement the market strategies for future laser based products within the context of the overall product strategy, driving new product and technology development and optimizing the future product ranges and specifications.

You’ll have an opportunity to… be the market, customer and application champion in a new product introduction focused design center and closely collaborate with design teams that are exploring new technologies and creating innovative ways to deliver product marking and traceability solutions to our customers.

You should possess… a track record of developing new products- including the ability to segment markets, create customer needs driven requirements, perform competitive analysis, negotiate product specifications and create supporting business cases.


Main Activities / Responsibilities:


• Manage front end product marketing activities, from trends and market segment analysis to needs requirements definition and concept development

• Develop strategic marketing plan to drive laser product strategy, including market segmentation business case analysis, functional requirements, positioning and pricing strategies

• Be an applications subject matter expert for laser based products and technologies to identify disruptive technology and business opportunities

• Interface with R&D, advanced manufacturing and new product introduction teams to translate market and customer needs into innovative laser coding solution sets

• Perform Business Development activities in support of present and future customers and underserved markets


Required Skills:


• A minimum of 5+ years related product marketing experience within a global industrial organization.

• Bachelor’s degree preferably in Marketing, Business Administration or a Technical field. MBA is an advantage

• Proven track record of supporting product introduction projects through close collaboration with sales, engineering and other departments

• Proven experience in business case creation for future products introduction.

• Ability to think strategically about product and business issues while managing prioritizations and trade offs associated with tactical product development projects.

• Availability to travel, when required

• Polish and English languages at communicative level.




All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

This position may be located in : EMEA : Poland : Masovia : Warsaw 

Sub Division: Direct Distribution Poland 

Job Requisition ID: 37048

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