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Senior Content Strategist

Date: Mar 1, 2021

Location: Watertown, MA, US

Company: Dover Corporation

Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at dovercorporation.com. THIS POSITION CAN BE IN DOWNERS GROVE, IL OR WATERTOWN, MA. 

Content strategists must be standout idea generators and problem solvers with excellent communication & fundamental understanding of how to tell compelling stories. This role requires versatile writing, client-facing skills and SEO know-how in order to be successful. 

 

The core function of the job is developing content strategies for our operating companies. In this role you oversee content requirements and create content strategy deliverables across a project life cycle. This includes conducting content audits (qualitative analyses of all the content in our ad campaigns across other brands in our portfolio) as well as gap analyses.

 

As a part of our digital group, the Senior Content Strategist will lead the planning, creation, and analysis of content that attracts new customers. This position is part psychology, part strategy, part analytics, part copywriting and 100% critical thinking.

 

The Senior Content Strategist must be a high-level thinker who has a penchant for keeping track of details. You must be a standout idea generator and problem solver with excellent communication and organizational skills. As a strategy expert, you must have the analytical abilities necessary to gather key business and user insights, and apply your strategic planning skills to create short-term and long-term visions for the content that’s generated.

 

A firm understanding of user experience and strong Search Engine Optimization (SEO) and Search Engine Marketing (SEM) skills are required.

 

This person will manage multiple projects and clients simultaneously and work with the digital team to set, measure and achieve client monthly goals. You will be responsible for scheduling and communicating expectations for all projects that you manage to both internal and external stakeholders with enthusiasm and excellence. You can multitask with ease, manage dynamic environments and have a passion to continually learn and grow.

 

This person will have the ability to compellingly communicate a brand’s story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles—such as infographics or multimedia. The ideal candidate is someone who has worked in a digital marketing agency previously, who is a people person, has excellent communication skills, is well-versed in project management processes, thrives in a fast-paced environment, and relishes taking complete ownership of projects from beginning to end.

 

Roles & Responsibilities:

  • Analyze brand value proposition and offering to discern marketing angle for ads.
  • Create customer psychographic profiles & archetypes to understand consumer behavior.
  • Creating specifications and appropriate content for the brand’s designated audience
  • Develop creative briefs for ad concepts for both copy and visuals.
  • Content strategist: voice and tone guidelines and examples, content briefs
  • Project management of content creation, execution and optimization through ad lifecycle process.
  • Setting guidelines for the tone, style and voice of all brand content
  • Setting editorial strategy so content is consistent and compelling across all delivery streams
  • QA of completed assets for grammatical errors and brand guidelines.
  • Analyze performance data weekly and iterate on strategy and implement optimization changes.
  • Write creative copy for ads including customer personas, taglines, headlines, unique selling propositions, ad copy, website copy, etc.
  • Manage project timelines, deadlines and internal / external communication.
  • Follow up and check-ins with clients.
  • Communicate monthly, quarterly, and annual plans to operating companies.
  • Provide thought leadership about digital marketing best practices for content creation 1x/quarter.
  • Editorial calendars, Style guides, Taxonomies & Metadata frameworks
  • Content migration plans
  • Creating and managing social & marketing campaigns
  • implementing SEO best practices
  • Assisting with the technical integration of content

 

Skills and Experience Required:

  • Solid copywriting
  • 10+ years experience developing winning content strategies for major websites and/or digital campaigns
  • Content presentation
  • Content delivery
  • Campaign experience
  • Content monetization
  • Excellent communication and interpersonal skills.
  • High energy, enthusiasm and the ability to work under pressure to meet deadlines.
  • High level of analytical and organisational skills.
  • 5+ years experience using Google Analytics.
  • Analytical abilities necessary to gather key business and user insights.
  • Expert ability to write creative, direct response and business oriented ad copy.
  • Content audit, comparative audit, content matrix, editorial guidelines
  • CMS redesign: taxonomy and metadata recommendations, site maps, content models, workflow recommendations
  • Experience using project management systems.
  • A high-level understanding of project management processes including: requirements development and management, scope definition and management, communication management, budget management and reporting, resource management, risk identification and management, and client engagement.
  • A good understanding of the digital creative process, paid media marketing, and digital marketing as a whole.
  • Experience collaborating with internal and external stakeholders at all levels.
  • Strong leadership, interpersonal, problem-solving, negotiating, influencing, organizational, prioritization, decision making, and conflict resolution skills.

 

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

 


Nearest Major Market: Boston

Job Segment: Content Strategy, QA, Quality Assurance, SEM, User Experience, Marketing, Quality, Technology